Sambazon

eVocal has worked closely with Sambazon for going on 3 years and have played an inegral role in the evolution of their forward facing brand identity. We came together in March 2011 when they were moving into the retail arena, putting together their first cafe to share the Acai bowl experience.  Their objective was to create a unique captivating environment, capture the essence of the Brazil, build with sustainable material alternatives to reiterate core brand values and in the process develop a signature visual identity (pallet of design elements and features).

Overwhelming positive response resulted in us applying this formula to fixtures, displays, promotional kiosks, a mobile cafe (trailer) and a trade-show booth within a 1 year period. In June 2012 we designed, built and opened the second Sambazon cafe in Newport Beach CA and in process put together a design guide spec book for reference as they roll out new locations.

Successful execution of all ultimately led to a revitalization of all printed and online media to ensure a cohesive brand image and aesthetic appeal throughout. Our work with this brand is clearly apparent and we proudly reference this effort as evidence of how if we can produce results if able to submerse into the culture of… and bring resources required to support.

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